Designing A Tradition

Branding, Menu Design, Advertisements, & Writing

Lebanon is a country that is built on tradition and deep culture. I have been learning about the Lebanese way of life ever since I met Omar, the head chef of Natalie's Taste of Lebanon. When I teamed up with Individualist Designs and met Omar and Natalie, we loved their stories. Their dream was to create a slice of Lebanon in Richmond, Virginia - and through their stories and research, we came up with a brand that spoke to the culture that is beloved by so many people all over the world. 

Menu Designs

The intention for the art direction of the menus was to recall the traditional style of Lebanon. The texture lends itself from the environment of Lebanon, arid and diverse. We chose the typefaces to be lively and legible, helping to create an experience that is easy and minimal in respect to the overall beautiful aesthetic of their indoor and outdoor space.