Social Media Management, Creative Direction, Copywriting, Project Management, Strategy, Design Production
Napier Realtors ERA has been in the real estate business in Central Virginia for over 60 years but lacked a consistent web presence. My role was responsible for improving this digital presence and assist in all efforts to communicate our brand to diverse markets and stakeholders. I have worked in many capacities to achieve the goal of staying top of mind for potential real estate buyers and sellers, as well as local real estate agents who may be considering switching brokerages.
Writing for social and blogs
Writing fresh content to keep local SEO fresh and engaging with the long sales funnel of the real estate process.
Selected Social Media Posts and Their Organic Performance
Distinguished Achiever Campaign
Napier ERA was publicizing their annual distinguished achievers in a local publication a very expensive ad – one day, no ROI data available, and $5000 spent. When I came on board, we chose to promote their achievements through social media. This was extremely effective for the agents using social as well as our brokerage as a whole. Our Facebook page grew by 60 likes in a single month – organically!
On the Distinguished Achiever posts alone, our Facebook posts were viewed 16.7k times, with an average of 340 views per post. Our Facebook engagement was very high, with an average of 76 engagements (likes, shares, comments, clicks) per post. A 22% engagement rate for these posts, compared to our 2018 Q4 overall organic engagement rate of just 3.8%. For our developing channel, Instagram, we achieved 1418 views on all of the campaign posts, with an average of 89 views of each. On Instagram we achieved a 16% engagement rate, compare to Q4 engagement rate of 6.3%. All of this was achieved without spending any money on advertising. A very successful campaign for our top producing agents and our brokerage!
